top of page

Jenna's Homemade Candles

A Fictional Backstory

Jenna Thompson, the creative mind behind Jenna's Homemade Candles, grew up in a small coastal town in Maine. Her mother was an artist, and her father was a sailor, both contributing to Jenna's sense of craft and adventure. She discovered her passion for crafting candles when she was just 12 years old, making small gifts for family members during the holidays. Her special touch was her choice of unique fragrances, often influenced by the natural scents surrounding her coastal hometown—sea salt, pine trees, and fresh lavender from her mother's garden.

The Big Move

Jenna moved to Brooklyn, New York, in her early twenties to pursue a career in interior design. While she enjoyed her work, she missed the hands-on creativity that came from making her own art. Encouraged by her friends and family, Jenna began crafting candles in her Brooklyn apartment as a side hustle. What started as a hobby quickly turned into something more substantial as local demand grew.

Business Genesis

In 2015, Jenna made a bold move and decided to open her boutique shop in a quaint Brooklyn neighborhood. She also launched an e-commerce website, shipping her hand-crafted, eco-friendly candles across the United States. Her candles gained a reputation for being crafted from natural ingredients and having long-lasting scents.

Brand Philosophy

Jenna's Homemade Candles was built on the core values of quality, sustainability, and individuality. Jenna saw her candles as not just products, but experiences that could transport people to different times and places—a log cabin in winter, a breezy beach at dawn, or a serene field of lavender.

Unique Selling Proposition (USP)

Each candle came with a small story card, describing the inspiration behind its scent. This was Jenna's way of sharing a piece of her world with her customers. She also offered customized candles for special occasions, providing an extra layer of personalization that her customers loved.

Market Positioning

The candles were positioned as premium yet affordable products. With price points ranging from $20 to $50, Jenna's Homemade Candles became popular gifts for occasions like birthdays, anniversaries, and holidays.

First Challenges

As demand for her candles grew, Jenna faced several challenges. Her biggest hurdle was inventory management. Managing stock levels for the increasing variety of candles became a complex task. Jenna also needed to streamline customer service. Her online platform generated more queries than she could handle alone, and she faced difficulties in personalizing her marketing efforts.

Leveraging Technology

Realizing that she needed to adopt modern solutions to sustain her dream, Jenna turned to Artificial Intelligence (AI). She implemented AI in multiple aspects of her business—customer service, inventory management, and marketing—with remarkable results.


Jenna's Homemade Candles has become a success story for small businesses embracing technology. Her blend of old-world craftsmanship with modern AI solutions has made her business a case study in innovation and success.

bottom of page